Navigating the Gray Zone: A Deep Dive into Gray Hat SEO

A few weeks ago, a prospective client reached out in distress. Their organic traffic had fallen off a cliff, a staggering 70% dip. After a quick audit, the culprit was clear: a network of questionable private blog network (PBN) links they had purchased a year prior had finally been devalued by a Google core update. This scenario isn't unique; it's

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